Cassie Hupka

Cassie Hupka

Hipster-friendly bacon buff. Evil social media junkie. Hipster-friendly twitter junkie. Passionate zombie ninja. Freelance zombieaholic. Devoted web scholar.

48 Posts Written
How is 15% Agency Commission Calculated?

How is 15% Agency Commission Calculated?

When an agency states that it receives a 15% commission, it means that 15% of the gross purchase is taken. To calculate...

What Are the Different Ways Companies Charge for Marketing?

What Are the Different Ways Companies Charge for Marketing?

When it comes to charging customers for marketing services, there are a variety of methods companies use. The most common ...

What Percentage of Ad Spend is Digital? A Comprehensive Guide

What Percentage of Ad Spend is Digital? A Comprehensive Guide

Are you interested in learning more about digital advertising? Look no further! This comprehensive guide will provide you ...

What Percentage of Sales Comes from Advertising? A Comprehensive Guide

What Percentage of Sales Comes from Advertising? A Comprehensive Guide

Marketing budgets have a wide business-to-business range, falling between 1 and 25 percent of sales revenue. However,...

How Advertising Agencies Make Money

How Advertising Agencies Make Money

Advertising agencies are a great way for clients to spread the word about their campaigns. Agencies typically keep a...

How to Start an Advertising Agency

How to Start an Advertising Agency

Creating an advertising agency is an exciting and lucrative business opportunity. To get started, you need to conduct...

How to Name Your Advertising Agency and Make It Memorable

How to Name Your Advertising Agency and Make It Memorable

As an advertising agency, our most important job is to make medicines memorable, which isn't easy. No matter how good a...

Which Advertising Agency is the Best to Work For?

Which Advertising Agency is the Best to Work For?

When it comes to finding the best advertising agency to work for, there are many factors to consider. From the creative...

How Advertising Companies Make Money

How Advertising Companies Make Money

Advertising companies make money by charging clients for their services, such as creating and running marketing...

How Does an Ad Agency Make Money?

How Does an Ad Agency Make Money?

Advertising Agencies often offer advertising services to help the client spread the word about the campaign they helped...

How to Make Your Advertising Agency Profitable

How to Make Your Advertising Agency Profitable

Are you struggling to understand why your hard work and effort as a marketing and advertising agency isn't translating...

Understanding Advertising Agency Compensation Models

Understanding Advertising Agency Compensation Models

Advertising agencies are an integral part of the marketing process, providing creative services, media invoices, and...

How to Calculate Advertising Agency Commission

How to Calculate Advertising Agency Commission

Advertising agencies have been using a commission-based structure as the most traditional approach to ad billing for many ...

Is the Advertising Industry Growing?

Is the Advertising Industry Growing?

Managers often have to make decisions between different advertising and marketing strategies proposed by their staff....

How do agencies get clients?

How do agencies get clients?

Research has shown that agencies generally end up on a client's shortlist by referral. A whopping 93% of marketing...

Are Ad Agencies Still Relevant in the Digital Age?

Are Ad Agencies Still Relevant in the Digital Age?

Advertising agencies have been around for centuries, but with the rise of digital media, many are wondering if they are...

The Role of an Advertising Agent: What You Need to Know

The Role of an Advertising Agent: What You Need to Know

Advertising sales agents, also known as advertising sales representatives, are responsible for selling advertising space...

Four Main Types of Agency Compensation Explained

Four Main Types of Agency Compensation Explained

When it comes to working with an agency, understanding the different types of compensation models is essential. There are ...

When is the Right Time to Hire a Creative Agency?

When is the Right Time to Hire a Creative Agency?

A creative agency is a company that offers innovative strategies and marketing initiatives to help brands achieve their...

Which Advertising Agency is the Best Choice for Your Brand?

Which Advertising Agency is the Best Choice for Your Brand?

What sets this year's most innovative companies in advertising apart is how each of these advertising agencies has...

What Advertising Agency Does Nike Use?

What Advertising Agency Does Nike Use?

Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, Wieden & Kennedy is one of the largest...

What Does an Advertising Agent Do?

What Does an Advertising Agent Do?

Advertising sales agents, also known as advertising sales representatives, are responsible for selling advertising space...

The Power of Will: How It Can Help You Achieve Your Goals

The Power of Will: How It Can Help You Achieve Your Goals

We all possess a powerful quality that can help us achieve our goals: will. Will is the difference between liking...

How to Start an Advertising Agency: A Step-by-Step Guide

How to Start an Advertising Agency: A Step-by-Step Guide

Starting an advertising agency can be a daunting task, but with the right preparation and strategy, it can be done....

Do Advertising Agencies Still Exist in the US?

Do Advertising Agencies Still Exist in the US?

The US is home to 13,000 advertising agencies that specialize in creating and buying TV ads, social commerce, and...

The Revolutionary Impact of the First Advertising Agency

The Revolutionary Impact of the First Advertising Agency

James Jem White founded the advertising agency 'R. White & Son' at Warwick Square, London, United Kingdom in 1800.

What is an Advertising Agency and What Does it Do?

What is an Advertising Agency and What Does it Do?

Companies may choose to hire an external company to advertise them, known as an advertising agency. Examples of...

How Big is Google's Advertising Business?

How Big is Google's Advertising Business?

Google has become a major player in the digital advertising market, leveraging its various platforms and services to...

Is Advertising Agency Lucrative? A Comprehensive Guide

Is Advertising Agency Lucrative? A Comprehensive Guide

Are you wondering if starting an advertising agency is a lucrative business? Many marketing and advertising agencies...

What Do Advertising Agencies Do?

What Do Advertising Agencies Do?

An advertising agency, often referred to as a creative agency or advertising agency, is a company that specializes in...

Is Advertising Agency Good For Your Business?

Is Advertising Agency Good For Your Business?

Hiring an advertising agency may seem expensive, but it can actually save you money in the long run. Agencies receive...

What is an Advertising Agency and What Do They Do?

What is an Advertising Agency and What Do They Do?

An advertising agency, often referred to as a creative agency or advertising agency, is a company dedicated to creating,...

Is Digital Advertising Dying? A Comprehensive Look at the Changing Landscape

Is Digital Advertising Dying? A Comprehensive Look at the Changing Landscape

The digital marketing landscape is constantly evolving, but it's far from dying. Marketers are adapting to the...

How to Maximize Your Marketing Agency's Profit Margin

How to Maximize Your Marketing Agency's Profit Margin

The average marketing agency earns a net profit margin of between 6 and 10 percent, and digital agencies report even...

Which is the Best Advertising Agency in India?

Which is the Best Advertising Agency in India?

Growth Hackers Digital provided SEO and content marketing for a sporting goods retailer. They conducted an SEO audit and...

Which Ad Agency is the Most Profitable?

Which Ad Agency is the Most Profitable?

It's no secret that Universal McCann is one of the most profitable ad agencies in the world. With a client list that...

What is the Standard Commission for an Advertising Agency?

What is the Standard Commission for an Advertising Agency?

A commission-based structure is the most traditional approach to ad billing. The agency simply takes a percentage...

How Advertising Agencies Make Money

How Advertising Agencies Make Money

Advertising agencies often offer advertising services to help the client spread the word about the campaign they helped...

Who is the Biggest Advertising Company in the World?

Who is the Biggest Advertising Company in the World?

WPP is the world's largest advertising company by revenue, employing around 190,000 people in 3,000 offices in 112...

How Advertising Agencies Help Your Business Grow

How Advertising Agencies Help Your Business Grow

Advertising agencies are companies that provide marketing and advertising services to customers. They develop and execute ...

Compensation Models for Agencies: What You Need to Know

Compensation Models for Agencies: What You Need to Know

Agencies have been using the traditional commission system for nearly a hundred years to receive compensation for their...