Which Ad Agency is the Most Profitable?

It's no secret that Universal McCann is one of the most profitable ad agencies in the world. With a client list that includes some of the biggest names in business, it's no surprise that they have been able to generate such impressive profits. But what other ad agencies are also making a killing?South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more.

Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees.

The WPP agency is the registration agency for Church's Chicken, US Marine Corps, Subway and KPMG, to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and awards.

While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's, Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to buy talent recently acquiring San Francisco-based creative store Heat and Swedish agency Acne. Asatsu-DK is a Japanese advertising agency and the third largest agency in Japan after Dentsu and Hakuhodo. Founded in 1948 by David Ogilvy without clients and with a staff of two people the agency has grown to 450 offices in 169 cities.

Grey is one of the world's leading advertising agencies serving one-fifth of FORTUNE 500 companies. McCann was also the agency with the highest earnings of the previous year but by a much smaller margin. McCann Profits Up 80% YoY. The brands DDB VCCP and WPP have remained in second third and fourth place respectively. Moore Kingston Smith presented gross revenue figures for 50 agencies but was unable to provide an operating profit figure for Bartle Bogle Hegarty. McCann DDB and VCCP made more money before taxes and other expenses than any other advertising agency in the UK last year according to an analysis of their financial results by Moore Kingston Smith. The agency uses the principles of IBM Design Thinking to offer forward-thinking ideas not only for design but also for solving business problems.

But you quickly realized that scaling and running an agency is VERY different from being a freelancer. Everyone thinks they know who the biggest marketing companies in the world are and I'm sure you know some of the famous agencies like BBDO Havas or Grey. The global media agency has more than 4 000 people in its more than 80 offices around the world and is part of Omnicom Media Group. Dallas-based agency offers full marketing and design services to the world's leading brand through memorable events. McCann is a global advertising agency that has created some of the best-known and most iconic advertising campaigns of the past century. The agency has been leveraging technology and data for more than 45 years to help customers and partners deliver results. See the Agency Spotter report on top advertising agencies top marketing agencies and top digital agencies.

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