Advertising agencies are companies that provide marketing and advertising services to customers. They develop and execute marketing campaigns and work with various media outlets to spread their message. Even large companies with their own advertising departments and graphic artists often rely on an external advertising agency to develop their advertising campaigns and buy advertising space. Advertising agencies advise customers on how, when and where to launch or promote existing products. Contracted advertising agencies will manage an advertising campaign from start to finish, if they so wish.
Because advertising agencies can be easily abandoned by the customer, advertisers must be progressive and good at what they do. Agencies specializing in paid search and social media ads manage every step before and after a campaign is launched. Advertising agencies are generally in charge of drafting the ad text, the campaign settings (target audience, ad placement, ad formats, etc.). Some agencies also have the in-house resources to implement conversion tracking to collect accurate data. In general, advertising agencies have four main roles: media planning, customer service, account planning, and creative department.
The creative department plans incredible ways to convey product message to consumers. The customer service department works as a marketing consultant for the customer. They provide strategies to the client on how to carry out brand positioning. This department has good project management skills, people skills, and a marketing strategy to do its job. Marketing managers need to be concerned about what online advertising companies can offer, because they can help develop and execute marketing campaigns that reach a company's target audience.
We've also discussed brand awareness campaigns, digital ads, and social media strategies from advertising agencies that will give you a vivid idea. Think of a digital agency as a new department for your business, that works as an outsourced extension of your internal marketing, or that leads your marketing independently if you don't have an in-house team. Most companies use an external advertising agency to help them create advertising campaigns and select and buy media. This is where the strength of a digital agency resides, because of how diverse its list of clients can be, they acquire a wealth of experience and knowledge that is impossible to obtain working alone within a single company. While it may be true that online marketing and digital advertising, such as Google Ads, rely heavily on engaging images and moving content, they also revolve around engagement. They need external advertising companies that can offer various services, such as buying media or designing advertising.
But aside from designing appropriate ads for each respective channel, deciding which platform to use will largely depend on the data you have about your target audience. Digital marketing agencies are experts in strategic marketing initiatives and can help you set parameters and objectives to make your marketing worthwhile. Unilever, for example, is happy to work with a 15% commission if the advertising campaign is excellent. So, if all of this is put in the hands of the top digital marketing agencies in your area, you'll be able to spend your resources where you perform best, whether in product development, testing, or effectively selling your products or services. In addition, the data provided by your digital advertising agency will be very useful for future campaigns. The digital advertising agency will help you reach qualified sales leads, drive more traffic to your online store or website, and ensure that when people visit your store or website, they can get what they want quickly and easily through a well-designed user interface, optimized content, and more.
Philip Morris prefers to pay his agencies 15% and then add a bonus if the campaign is particularly effective. Advertising agencies are responsible for developing and executing marketing campaigns for their clients.